Internet marketing - advertising your website online - can be a difficult and often frustrating process. Add traditional marketing into the mix (getting your ads in trade magazines, local newspapers, transit stations and/or buses and subways, as examples), and things get even more complicated.
What mix of media buying will get you the most return for your advertising dollars? And how do you leverage one advertising medium to help boost another?
That's where I can help you.
When done right, investing in Internet marketing services and search engine optimization (or 'SEO') can be the most cost-effective use of marketing dollars that you ever make for your company. A website is online 24 hours a day, 7 days a week, 365 days a year. And it can sell for you when your sales office is closed.
Adding offline advertising to enhance what you're doing online, can increase brand awareness a thousandfold, reaching your target audience in many places they're likely to look rather than just one. Redundancy (within reason, of course) is a good thing on the Internet!
Your website is important. The idea behind building a great website is to let people actually sell themselves before they ever contact you. Your website is a very powerful sales vehicle. Why not get it working as efficiently for you as possible? By the time you receive a phone call or an email, your job should be mostly done!
The same can be said about your brochures, your business cards, and the uniqueness of your traditional advertising. All your media buying and identity materials should work together to create an image of your company as a comprehensive entity with a firm and deservedly respected place in your industry. Give your potential clients confidence that you know your business, and you're far more likely to make a sale. Compliment that with press releases at opportune times, and you have a marketing mix well poised for success.
I will provide you with the best marketing strategy possible for your unique situation. If this involves a website redesign or the designing of a website from scratch, I work with an outstanding web design team that can do a fantastic job for you, providing a clean, visually appealing design that works both for your visitors and for the search engines. I can also offer advice on domain names and hosting options, provide graphic design for ads, or identity materials such as brochures and business cards, and supply copy writing for the web, brochures and press releases.
I keep you informed every step of the way. If you have questions, I'm here to answer them.
I will get your website - and your business - noticed. I've been doing that for clients across a broad spectrum of industries since 1995. My Internet marketing, SEO and traditional marketing services make you money.
Remember also that when you work with Muse's Muse Internet Marketing Services, you are working with me, personally.
Wednesday 11 March 2015
Marketing your products and services on the Internet will increase your sales and visibility. But where do you start? And what's the right media mix between online marketing and more traditional advertising?
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